Make Your Advertising Stick! Combine the immediate impact of a full-color postcard with a useful magnet customers can keep throughout the year.
Schedule Magnet provides turnkey direct mail services. We print your custom magnets and postcards, assemble the mailpieces, process your mailing list, and prepare everything for USPS delivery.
Reach customers, prospects, members, and referral partners with one coordinated mailing. No manual assembly, envelope stuffing, or separate mailing service to manage.
Why Direct Mail Magnets Make Your Advertising Last Longer
Traditional postcards often receive only a brief look. A removable magnet gives recipients something useful to keep after reading your message.
Choose a sports schedule, yearly calendar, or helpful household reference. Each provides a practical reason to display your magnet on a refrigerator or other suitable metal surface.
Your business name, logo, phone number, website, and QR code can remain visible long after the mailing arrives.
The postcard and magnet serve different purposes. Your postcard delivers an immediate message, promotion, or greeting. The magnet provides a useful reference that can reinforce your brand throughout the year.
Schedule Magnet has produced promotional schedule magnets since 2008. Our direct mail program brings that experience to complete printing and mailing campaigns.
Reach Existing Customers and Attract New Ones
Direct mail magnets aren’t just for staying in touch with existing customers. They can also help introduce your business to new prospects.
Mail a useful calendar, sports schedule, or reference magnet to your current customers. It can reinforce relationships, encourage repeat business, and promote additional services.
Or reach prospective customers in the neighborhoods and markets you want to serve. Your postcard can introduce your business, explain your services, or present a special offer. Meanwhile, the attached magnet gives recipients a practical reason to keep your contact information.
Whether your goal is customer retention, new customer acquisition, or increased business from existing relationships, we can handle the printing, assembly, and mailing to your selected list.
What Can You Print on a Direct Mail Magnet?
The most effective magnet gives recipients information they have a reason to keep. Popular choices include:
- Sports schedules: Football, baseball, basketball, hockey, golf, NASCAR, and more.
- Yearly calendars: Practical references for customers, members, and households.
- Business contacts: Phone numbers, websites, QR codes, and customer-service information.
- Financial and insurance contacts: Claims assistance, fraud reporting, and lost-card numbers.
- Household references: Kitchen measurements, emergency contacts, and helpful reminders.
- Community information: Local events, important dates, and useful neighborhood resources.
A calendar can remain useful throughout the year. Evergreen reference information may stay relevant even longer.
Every design includes space for your business branding. Add your name, logo, contact information, services, or promotional message.
Choose the Right Magnet Size for Your Message
We offer four magnet sizes for our turnkey direct mail program. Select the format that best fits your content and advertising goals.
- 2″ x 3.5″: Compact space for branding, contact details, and simple references.
- 3.5″ x 4″: Room for small calendars, helpful numbers, and promotional messages.
- 3.5″ x 6″: Additional space for calendars, multiple contacts, and reference information.
- 4″ x 7″: Our largest postcard-attached magnet, ideal for sports schedules and detailed layouts.
Readable text matters more than crowded artwork. See our magnet size and readability guide for helpful design examples.
Direct Mail Magnet Specifications
- Turnkey mailing minimum: 500 pieces.
- Magnets without mailing: 250-piece minimum.
- Magnet sizes: 2″ x 3.5″, 3.5″ x 4″, 3.5″ x 6″, and 4″ x 7″.
- Printing: Full-color CMYK printing on magnets and postcard carriers.
- Magnet type: Indoor promotional magnets.
- Mailing area: United States, through USPS.
- Preferred mail class: Presorted First-Class Mail for qualifying mailings.
- Included services: Printing, assembly, mailing-list processing, address printing, postal preparation, and USPS induction.
- Color limitations: Standard CMYK printing excludes metallic inks, fluorescent colors, and exact spot-PMS matching.
We prepare a custom quote based on your magnet size, mailing quantity, carrier format, and project requirements.
Four Ways to Combine a Magnet With Your Mailer
Your magnet can accompany a postcard in several formats. The best choice depends on size, artwork, production requirements, and USPS specifications.
The example at the top shows a 4″ x 7″ magnet secured to a postcard beneath a protective film. Recipients can remove the magnet and keep it for future reference.
Here are three additional presentation options.
Magnet Inside a Folded Postcard
A folded postcard provides extra room for your message. Include a holiday greeting, product information, or customer-appreciation note. The magnet travels inside the folded carrier.
Magnet Protected Under Clear Film
A transparent film holds the magnet securely against the postcard. Recipients can see the design before removing the magnet for display.
Magnet Attached With Removable Adhesive
Removable adhesive holds the magnet on the postcard during mailing. Recipients can detach it and place it on a suitable indoor metal surface.
Available formats and attachment methods vary by project. We’ll help identify a suitable option when preparing your quote.
Turnkey Printing, Assembly, and Mailing
Printing the magnet is only part of a successful mailing. You also need postcard carriers, accurate addresses, assembly, and postal preparation.
Our turnkey service coordinates those steps for you.
| Handling It Yourself | Our Turnkey Service |
|---|---|
| Assembly: Staff attach magnets and prepare each mailpiece. | Assembly: We print and assemble the magnet and carrier. |
| Postage: Staff arrange postage and prepare the mailing. | Postage: We coordinate eligible commercial presort mailing. |
| Addressing: Staff process lists, print addresses, and sort mail. | Addressing: We process mailing lists, print addresses, and prepare the pieces for USPS. |
Instead of coordinating several vendors, you work with one supplier from artwork preparation through mailing.
Why Our Direct Mail Program Starts at 500 Pieces
Our 500-piece minimum supports the production and preparation of a complete mailing campaign. It also meets the USPS volume threshold for eligible Presorted First-Class Mail.
We prefer First-Class Mail for time-sensitive materials such as sports schedules, yearly calendars, and holiday greetings. USPS gives First-Class Mail expeditious handling, although delivery dates are not guaranteed.
USPS Marketing Mail may offer another option for less time-sensitive campaigns. However, that service may receive deferred handling. Learn more through the USPS Marketing Mail standards.
Plan your mailing early, especially when recipients need the information before a holiday, event, or sports season.
How Our Direct Mail Magnet Program Works
- Choose your magnet. Select a size, useful content, and postcard format. We can help you evaluate your options.
- Prepare your artwork. Supply your logo, contact details, images, and message. We coordinate the magnet and postcard designs.
- Provide your mailing list. Submit at least 500 recipient addresses. We perform appropriate address processing and postal preparation.
- We print, assemble, and mail. Our production process prepares the completed mailpieces for delivery to USPS.
You approve the final artwork before production begins.
Make Holiday Greetings Useful All Year Long
Many banks, credit unions, insurance agencies, mortgage professionals, and other businesses already send year-end greetings.
A direct mail magnet offers another way to thank customers while keeping your business information visible beyond the holidays.
Your postcard can deliver a personal message of appreciation. The attached magnet can feature a 12-month calendar, useful contact numbers, or another practical reference.
Even if recipients discard the postcard after reading it, they may keep the magnet throughout the coming year.
See how this approach can support year-end holiday mailings for credit unions and insurers.
Tell Us About Your Project
Ready to make your next direct mailing more useful?
Tell us your estimated quantity, preferred magnet size, target audience, and desired mailing date. We can help you choose a suitable format and prepare a custom quote.
You don’t need every detail finalized to get started.