Do Schedule Magnets Work for Staffing and Employment Companies?
One Atlanta-area staffing company has ordered custom football schedule magnets from ScheduleMagnet.com for three consecutive years. Its first order used a large 16-team SEC-style layout. For the next two football seasons, the company moved to a smaller 6″ x 8″ format featuring 14 hand-selected college teams chosen to better match the interests of its clients.
In spring 2026, the same company expanded beyond football and ordered 450 Atlanta Braves baseball schedule magnets. We do not know the company’s exact return on investment or how many staffing placements resulted directly from the magnets. However, its repeat orders and continued customization show that schedule magnets remain part of its seasonal client marketing.
Why Can Schedule Magnets Fit Staffing Company Marketing?
Staffing agencies often need to stay visible with business owners, managers and human-resources professionals before an immediate hiring need exists. When a company suddenly needs temporary workers or additional staffing support, familiarity can matter.
A sports schedule magnet combines useful information with the staffing company’s branding. Clients can refer to the schedule while the agency’s name, logo and contact information remain visible nearby.
How Did the Football Magnet Change Over Three Years?
The company’s first football order used a larger 16-team SEC-style layout. That format allowed the magnet to display a broad selection of college schedules while maintaining readable game information.
For its second and third football orders, the company chose a more compact 6″ x 8″ format and reduced the schedule mix to 14 specific college teams.
The revised team selection reflected the interests of the people receiving the magnets rather than simply reproducing an entire conference. In addition to popular Southeastern teams, the customized layout included schools such as Michigan and Clemson.
This demonstrates one advantage of a custom schedule magnet: the advertiser can select schedules that are most relevant to its particular customers instead of being limited to a standard conference lineup.
Why Do Repeat Orders Matter?
A repeat purchase does not prove a specific return on investment. However, this customer has continued ordering football schedule magnets for three consecutive years while refining the product to better fit its marketing needs and client preferences.
That progression is useful because it shows how a promotional schedule program can evolve. Rather than simply ordering the identical product each year, the company changed the magnet size and team selection while continuing to use the same basic marketing concept.
Why Add Baseball Schedule Magnets?
In spring 2026, the company expanded its sports-magnet program by ordering 450 Atlanta Braves baseball schedule magnets.
Adding baseball gave the company another useful sports-themed promotional piece for a different part of the year. Instead of limiting the concept to football season, the business could remain visible with clients during baseball season as well.
How Can Staffing Companies Distribute Schedule Magnets?
Staffing firms can use schedule magnets in several ways depending on their client relationships and sales strategy:
- Existing clients: Provide magnets as a useful seasonal customer-appreciation item.
- Prospective clients: Include magnets with introductory sales materials or follow-up communications.
- Sales visits: Give account representatives a practical leave-behind item.
- Business networking: Distribute them at local business events, trade groups or community gatherings.
- Direct mail: Send magnets directly to selected business prospects and customer contacts.
Why Can Sports Schedules Work for B2B Marketing?
Business-to-business advertising often needs to remain visible until a future need arises. A company may not need a staffing agency, equipment rental company, insurance provider or commercial service contractor on the day it sees an advertisement.
A useful sports schedule gives the recipient a reason to keep the promotional piece. Meanwhile, the advertiser’s contact information remains available when a business need eventually develops.
Can Schedule Magnets Work for Other B2B Companies?
Yes. The same basic approach can work for companies that want to stay visible with customers over an extended period. Equipment rental companies, commercial service providers, insurance agencies, property-management firms, trucking companies and other B2B organizations can combine useful sports schedules with their own branding.
The key is to provide information the recipient may actually use while keeping the advertiser’s name and contact information easy to find.
Interested in a Custom Multi-Team Schedule Magnet?
ScheduleMagnet.com can create custom football, baseball and other sports schedule layouts for businesses that want something more specialized than a standard single-team magnet. We can also help determine the appropriate size and schedule mix for the audience you want to reach.