Can Schedule Magnets Work for Dental Supply Companies and Other Supply Houses?
Yes. Schedule magnets can give dental suppliers and other B2B supply houses a practical way to keep their company name and contact information visible with customers for months at a time. One Mississippi-based dental supply company ordered custom football schedule magnets featuring both Ole Miss and Mississippi State schedules for its customers.
The value of the idea is simple: combine information customers may actually use with the supplier’s logo, website and contact information. The schedule gives recipients a reason to keep the advertising piece instead of treating it like an ordinary flyer or sales card.
How Did a Mississippi Dental Supply Company Use Football Schedule Magnets?
The company wanted a promotional item that would be relevant to dental offices throughout Mississippi. Because college football has a strong following in the state, it chose a custom layout featuring schedules for Ole Miss and Mississippi State.
The company’s name, logo, website and contact information appeared alongside the schedules, turning the magnet into both a sports reference and a business reminder.
Why Can Schedule Magnets Make Sense for Supply Houses?
Supply companies often sell to customers who place repeat orders throughout the year. However, those customers may also have several competing vendors to choose from.
A schedule magnet gives the supplier another way to remain visible between purchases. Instead of relying only on emails, catalogs or sales calls, the company can provide a useful item that keeps its contact information within easy reach.
- Dental suppliers can stay visible with dentists, office managers and purchasing staff.
- Medical suppliers can provide useful seasonal promotions to clinics and practices.
- Industrial suppliers can keep their contact information in warehouses, offices and purchasing departments.
- Restaurant and food-service suppliers can stay visible with managers and operators.
- Construction and equipment suppliers can use schedules as customer-appreciation items for contractors and business accounts.
Why Is Local Sports Content Useful?
A supplier does not have to use a generic national promotion. The schedule mix can reflect the teams that matter to its customers.
For the Mississippi dental supply company, an Ole Miss and Mississippi State combination made sense because the magnet could appeal to customers who followed either program.
Other businesses can choose schedules based on their own market, customer base and geographic territory.
How Can Supply Companies Distribute Schedule Magnets?
Supply houses already have several natural ways to put schedule magnets directly into customers’ hands:
- Customer shipments: Include a magnet inside outgoing orders.
- Sales calls: Give representatives a useful leave-behind item.
- Customer appreciation: Send magnets to established accounts before a sports season begins.
- Trade shows and industry events: Use them as practical promotional giveaways.
- Direct mail: Send them to selected customers or prospects as part of a targeted campaign.
For more ideas about mailing magnets directly to customers and prospects, see our page about direct mail magnets.
Can Supply Houses Use Schedule Magnets Throughout the Year?
Yes. Businesses do not have to limit the idea to one sports season. A company can use different schedule themes at different times of the year, such as football, baseball, basketball or other locally relevant sports.
That gives a supplier opportunities to provide customers with useful promotional pieces during different seasons while keeping its company name and contact information visible.
What Makes a Schedule Magnet Different From a Typical Sales Piece?
The difference is utility. A brochure or sales letter primarily asks the recipient to read an advertisement. A schedule magnet also provides information the customer may want to reference later.
That practical purpose can give the piece a longer useful life and more opportunities for the advertiser’s branding to be seen.
Interested in Schedule Magnets for Your Supply Business?
ScheduleMagnet.com can create custom sports schedule magnets for dental, medical, industrial and other supply companies. We can help choose a size, schedule combination and advertising layout that fits the customers you want to reach.