Custom Football Schedule Magnets for Dental Supply Companies

Executive Summary

A Mississippi-based dental supply company wanted a cost-effective way to stay visible with busy dentists. So they chose custom football schedule magnets designed and printed.

As a result, the campaign strengthened brand awareness and increased repeat orders during football season.

The Challenge

Dentists are busy professionals with limited time. Traditional advertising often gets ignored. Because of this, the dental supply company needed a smarter, longer-lasting marketing approach.

They noticed many of their customers were big college football fans. Therefore, they decided to leverage this interest.

The Strategy

The company focused on the strong rivalry between Ole Miss and Mississippi State. They created custom football schedule magnets featuring both teams’ schedules. This made the magnets highly relevant and useful to dentists across Mississippi.

The Implementation

The company worked with us to design a professional, high-quality magnet. It prominently displayed their logo, name, website, and contact information alongside the full football schedules.

They placed a bulk order in May. By early August, the magnets were ready for distribution.

The team included one magnet in every order shipped to dental offices. Sales representatives also hand-delivered magnets during visits. In addition, they sent emails to inform customers about the useful gift.

The Results

Once football season started, the magnets remained visible in dental offices and break rooms. Dentists frequently referred to them.

As a result, the company saw positive outcomes. Customers gave good feedback about the magnets. The campaign also delivered an estimated 5-10% increase in repeat orders from existing clients. Overall, the custom football schedule magnets proved to be very cost-effective.

Conclusion

This case study shows how effective custom football schedule magnets can be for B2B marketing. The dental supply company created a practical, seasonal advertising tool at a low cost.

Because of the strong results and positive response, the company now runs this football magnet campaign every year.

To begin a discussion for you to get your schedule magnets, Contact Us Here