(Designed and printed with local team modifications for better client relevance)
Custom Football Schedule Magnets for B2B Client Retention
Executive Summary
A regional temporary staffing agency needed a low-cost way to stay visible with corporate clients. So they ordered custom football schedule magnets designed and printed.
As a result, they achieved a 26% increase in inbound booking inquiries within three months.
The Challenge
In the staffing industry, hiring needs act like inventory-on-demand challenges for retail stores: some predictability, but usually a lot of surprises. Because of this, agencies must stay top-of-mind with decision-makers.
Many of their clients were big football fans. However, digital ads and regular mailers were easy to ignore. Therefore, the agency wanted a more effective, long-term solution.
The Implementation
At the start of football season, the agency ordered 500 custom football schedule magnets.
These magnets featured a special 16-team layout. The design included popular Georgia college teams and the Atlanta Falcons. The team distributed the magnets to current clients and strong prospects. Clients then placed them in visible office locations like break rooms and desks.
The Results
The agency tracked performance over three months. They compared the data to the previous year.
As a result, the custom football schedule magnets delivered a strong return on investment. Many new clients even mentioned the magnets during phone calls. This proved the magnets successfully kept the agency front-of-mind.
Conclusion
This case study shows how powerful custom football schedule magnets can be for B2B marketing. The agency created a permanent advertising presence inside client offices.
Overall, the campaign produced excellent ROI. Moving forward, the agency plans to expand the program and add more sports schedules each year.*
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*Follow-up: The next baseball season, the agency purchased Atlanta Braves baseball schedule magnets…to give their clients something useful, and to cost-effectively keep their name at the top of mind.