Businesses can use baseball schedule magnets to combine useful sports information with their company name, logo, contact information and marketing message. Because the baseball season extends across much of the year, a schedule can give customers and prospects a reason to keep the promotional piece available for future reference.
Unlike an advertisement that exists only to deliver a sales message, a schedule magnet also provides information the recipient may want to use. That combination of utility and advertising is what makes baseball schedule magnets useful for many different types of businesses.
Why Use Baseball Schedule Magnets for Business Marketing?
Many advertisements have a short useful life. A postcard may be read once. An online advertisement disappears when the screen changes. A business card may be put away and forgotten.
A baseball schedule provides an additional reason for someone to keep the advertising piece. Customers who follow baseball can refer to the schedule throughout the season while the advertiser’s information remains on the same magnet.
Businesses can customize the advertising area with information such as:
- Company name and logo
- Phone number and website
- Products or services
- Office or store location
- Sales representative contact information
- A promotional message or call to action
For information about available layouts and customization, see our custom baseball schedule magnets page.
What Types of Businesses Can Use Baseball Schedule Magnets?
Baseball schedule magnets can work for both consumer and business-to-business marketing. The best opportunities are often businesses that want customers to keep their contact information nearby for future needs.
Real Estate Agents and Mortgage Professionals
Real estate agents can distribute baseball schedule magnets to past clients, neighborhood prospects and homeowners within their local market. The magnet can display the agent’s photograph, contact information and real estate services alongside the schedule.
Mortgage professionals can use the same approach to maintain visibility with borrowers, real estate agents and referral partners.
Restaurants and Sports Bars
Restaurants and sports bars can combine a baseball schedule with their location, phone number, website and information about game-day dining or specials.
For businesses whose customers already follow sports, the schedule and the advertiser’s services are naturally related.
HVAC, Plumbing, Electrical and Home-Service Companies
Home-service companies often want customers to have their phone number available when a future service need arises. A baseball schedule magnet can place that contact information on a useful item rather than relying solely on a conventional business card or advertisement.
Insurance Agencies and Financial Professionals
Insurance agents and other professional-service businesses can distribute schedule magnets to existing customers as well as prospects. The magnet can provide a seasonal reason to contact or follow up with people who may not currently need a new policy or service.
Medical, Dental and Health-Care Businesses
Medical practices, dental offices, chiropractors and other health-care businesses can use schedule magnets as patient or customer promotional items. Suppliers serving those businesses can also use them to keep company contact information available to purchasing personnel.
Business-to-Business Suppliers
Supply companies, staffing firms, equipment rental businesses, manufacturers and other B2B companies can distribute schedule magnets to customer accounts and prospects.
For businesses that depend on repeat purchasing or future service needs, the objective is simple: make it convenient for customers to find the company’s information when they need it.
How Can Businesses Distribute Baseball Schedule Magnets?
There are several ways to put baseball schedule magnets into the hands of customers and prospects.
- Direct mail: Send magnets to selected households, customers or business prospects.
- Customer orders: Include a magnet with products being delivered or shipped.
- Sales visits: Use magnets as a practical leave-behind item.
- Customer appreciation: Give magnets to existing customers before baseball season.
- Events and trade shows: Distribute them as useful promotional giveaways.
- Retail locations: Make magnets available at a counter, checkout area or front desk.
Businesses planning a mailing campaign can also read our guide to direct mail magnets.
Why Does the Baseball Season Work Well for Schedule Marketing?
Baseball provides a long schedule with games spread across spring, summer and early fall. That gives the schedule usefulness over an extended period rather than around a single event or short promotion.
A business can distribute its magnets before or near the beginning of the season and give recipients information they may continue referring to as games are played.
Should the Magnet Feature a Local Baseball Team?
Usually, the most useful schedule is one that matches the interests of the intended audience. A business serving customers in a particular region may choose a baseball schedule relevant to that market.
The advertising portion can then be customized separately around the company’s own brand, services and contact information.
Can Baseball Schedule Magnets Generate Referrals?
Schedule magnets can support referral marketing by keeping a company’s information available to customers who may later recommend that business to someone else. However, no promotional product can guarantee referrals or sales.
The practical advantage is that a useful schedule gives the recipient a reason to retain the advertiser’s information, which may make it easier to locate or share when a need arises.
How Are Baseball Schedule Magnets Different From Ordinary Promotional Magnets?
A standard promotional magnet may contain only a company logo, phone number and advertising message. A baseball schedule magnet adds reference information that can make the piece more useful to a sports fan.
That usefulness is the core idea: the advertising and the schedule occupy the same physical piece.
Interested in Custom Baseball Schedule Magnets for Your Business?
ScheduleMagnet.com designs and prints custom baseball schedule magnets for businesses, organizations and professional service providers. Your magnet can combine a baseball schedule with your company’s branding, contact information and marketing message.
Tell us who you want to reach and what you would like displayed, and we can discuss an appropriate layout and size for your campaign.