Yes—schedule magnets can be a worthwhile advertising investment for businesses that want repeated visibility over several months rather than a one-time advertising impression. A useful sports schedule or calendar magnet gives customers a reason to keep your business name, website, phone number and advertising message where they can see it repeatedly.
Advertising on magnets can help a business in five important ways:
- They can remain visible for months instead of seconds.
- They provide useful information people have a reason to keep.
- Repeated exposure can help build familiarity with your business.
- They can put your advertising directly into homes, offices and workplaces.
- One printed piece can continue generating impressions without another media purchase.
Unlike a flyer, email or online advertisement that may receive only a brief glance, a useful magnet can continue working long after it is distributed. Here are five reasons schedule magnets can help your advertising dollars work longer.
1. Sports Schedule Magnets Give People a Reason to Keep Your Advertising
Advertising on a sports schedule magnet combines a promotional message with information people may actually want to reference throughout a sports season.
A football, basketball, baseball or other sports schedule can remain useful for several months. During that time, the advertiser’s business name, contact information and branding remain part of the same piece.
Schedule magnets can be mailed to customers and prospects, handed out at networking events, distributed through local businesses or given directly to customers as a useful promotional item.
2. Repeated Visibility Can Help Build Brand Familiarity
One of the advantages of advertising on magnets is repeated exposure. A magnet placed on a refrigerator, filing cabinet, tool cabinet or other metal surface may be seen many times over the course of a week.
That repeated visibility does not guarantee that someone will become a customer. What it can do is help make the advertiser’s name more familiar when the recipient eventually needs the product or service being offered.
For many local and service businesses, that familiarity can be valuable. The goal is to remain visible without requiring the customer to repeatedly encounter another paid advertisement.
3. Useful Magnets May Be Kept Longer Than Ordinary Printed Advertising
Flyers, postcards and business cards can be effective marketing tools, but many are designed to communicate a message once and then be discarded or filed away.
A schedule magnet has another purpose: it provides information the recipient may want to reference again. That usefulness gives the advertising a reason to remain accessible rather than immediately disappearing into a drawer or recycling bin.
The schedule itself helps earn the advertising space.
4. Magnet Advertising Can Place Your Brand Inside Homes and Workplaces
Many forms of advertising compete for attention in crowded digital feeds, email inboxes or mailboxes. A useful magnet can occupy physical space in a customer’s home, office, break room, workshop or other workplace.
That makes magnetic advertising different from many short-lived promotional messages. Your business information can remain visible in the same location where the recipient repeatedly uses the schedule or reference information printed on the magnet.
This can work particularly well for businesses that depend on repeat customers, referrals or future service needs.
5. One Magnet Can Continue Working Without Repeated Media Charges
Traditional advertising often requires another payment each time you want another round of exposure. Digital advertising, radio, television and other media generally stop producing impressions when the campaign or advertising budget stops.
A printed schedule magnet is different. Once it has been produced and distributed, it can continue displaying your advertising message for the useful life of the schedule without another charge for each impression.
That does not mean schedule magnets are automatically the least expensive advertising option for every business. Their value comes from combining a useful reference piece with repeated exposure over an extended period.
What Types of Businesses Can Use Schedule Magnet Advertising?
Schedule magnets can work for many businesses and organizations that want to remain visible to customers, prospects or referral sources. Examples include:
- Real estate agents and mortgage professionals
- HVAC, plumbing and home-service companies
- Restaurants and sports bars
- Insurance and financial-service businesses
- Staffing and recruiting companies
- Equipment rental and construction-related businesses
- Property management companies
- Schools, booster organizations and community groups
- Medical and professional-service practices
- Local retailers and service businesses
Are Schedule Magnets Right for Your Advertising Strategy?
If your goal is to create an advertising piece that customers have a reason to keep and reference, a custom schedule magnet may be worth considering.
ScheduleMagnet.com produces custom sports schedule magnets for businesses and organizations throughout the United States. Your business branding, contact information and advertising message can be incorporated into a useful sports schedule designed for the audience you want to reach.
If you are considering football, basketball, baseball or another type of schedule magnet, tell us what you have in mind. We can help you determine an appropriate size, quantity and layout for your project.