In the competitive world of heavy construction tool and equipment rental, relationships are everything. When a superintendent needs equipment urgently, they call the sales rep they know and trust.
A national heavy construction tool and equipment rental company with offices across the United States wanted a more effective way to stay visible with construction superintendents and foremen in their territories.
The Challenge: Traditional Marketing Was Falling Short
Construction sales reps visit job sites regularly, often dropping off pens, notepads, and desk calendars. However, these items are frequently tossed in drawers or thrown away. A pen is typically used by just one person, and a desk calendar is only seen by whoever sits at that desk.
Custom football schedule magnets offered a much better solution. They stand out in busy construction offices and job site trailers, getting seen multiple times a day by superintendents, foremen, estimators, and other key decision-makers.
The Solution: True National Customization at Scale
This company took a smart approach by letting each region choose the football schedule that best matched their local market:
- PAC-12 Schedule Magnets: 5,000 magnets shipped to 6 locations in the Northwest
- ACC Schedule Magnets: 1,000 magnets sent to their Florida office
- Big 10 & Big 12: 800 magnets (split) sent to Missouri
- SEC Schedule Magnets: 3,000 to Louisiana + 5,000 to Tampa
Using our flexible 14-team layout, we created multiple customized versions — some pure conference schedules, others mixing college and professional teams to match regional fan preferences.
We managed the entire project as a complete turnkey solution: national branding on every magnet, multiple schedule designs, region-specific designs and quantities, and direct shipping to each location.
The Results: Strong Visibility and Positive Feedback
The magnets were very well received in the field. Many superintendents and office managers requested extra copies for filing cabinets and breakroom refrigerators. Because the schedules featured teams their crews actually followed, the magnets stayed prominently displayed throughout the football season and often beyond.
This consistent, long-term visibility helped transform their sales reps from occasional visitors into more trusted, familiar partners.
Even in today’s digitally connected world, these physical magnets proved highly effective. While texts and emails can be easily ignored or deleted, a well-designed schedule magnet provides passive, constant brand exposure. Every time someone checks the schedule, your company name and contact information are passively reinforced — building brand familiarity and trust without the need for constant follow-up messages.
Why Versatility Is a Game-Changer
Not every market is the same. Some regions are passionate about the SEC, while others prefer the Big 10, ACC, Big 12, or PAC-12. Many areas have strong loyalty to both a local college team and an NFL franchise.
Our flexible design system allows us to create:
- Pure football conference schedules
- Mixed college + pro team layouts
- Fully custom combinations tailored to specific regional audiences
This versatility makes your marketing message much more relevant and effective.
Ready to Build Stronger Relationships in Your Market?
Custom football schedule magnets remain one of the highest-ROI promotional tools for B2B companies — especially those in construction, industrial supply, and field sales where the strength of the relationship supersedes pricing.
Whether you operate locally or nationally, we can design a highly customized program that fits your exact needs.
→ Explore our most popular Custom SEC Football Schedule Magnets
Or contact us today to discuss your project. From single regions to complex multi-conference programs, we make customization easy.