For over a decade, a seasoned bank vice president has relied on custom-printed professional baseball and football schedule magnets to maintain strong relationships with clients and key contacts. Every year, he distributes these magnets to customers, referral sources, and individuals with strong word-of-mouth influence, ensuring his name remains visible long after a typical greeting card would be discarded.
The Strategy
Instead of sending seasonal greeting cards that are quickly forgotten, he opts for schedule magnets featuring the latest pro baseball and football seasons. Each magnet prominently displays his name, bank logo, and contact information, making it a convenient and useful tool that stays in homes and offices for months. Clients and prospects place them on refrigerators, filing cabinets, and desks—ensuring repeated brand exposure.
Why It Works
Unlike a birthday or holiday card that may only capture attention for a few days, a schedule magnet has real staying power. Every time a recipient checks their favorite team’s game schedule, they also see the bank VP’s information, reinforcing trust and familiarity. This long-term visibility keeps his services top-of-mind when financial needs arise.
The Results
While the VP does not track exact ROI, his continued investment in schedule magnets speaks volumes. Year after year, he receives positive feedback from clients who appreciate the useful giveaway. The consistent distribution has strengthened his professional relationships, maintained brand recognition, and positioned him as a trusted financial resource in his community.
By choosing a marketing tool that provides long-term value, this bank executive ensures he remains a familiar and reliable name among his clients—proving that the right promotional item can make all the difference.