Case Study: Boosting Bookings with Multi-Team Football Schedule Magnets
Background A regional temporary employment agency specializing in light industrial and administrative staffing sought an innovative way to stay top-of-mind with their clients during peak hiring seasons. They recognized that many of their clients and decision-makers were avid football fans, often discussing local college and professional teams during business hours. To leverage this cultural connection, the agency decided to distribute custom schedule magnets featuring multiple college football team schedules as well as select professional football team schedules.
Implementation The agency ordered and distributed 5,000 schedule magnets at the beginning of the football season. The magnets included the schedules of popular regional college teams and a few local professional teams, along with the agency’s branding and contact information prominently displayed. These magnets were strategically distributed to existing clients, prospective clients, and at networking events, ensuring they were placed in office break rooms, on desks, and in other high-visibility areas.
Results Within the first three months of distributing the magnets, the agency noticed a significant uptick in inbound calls for temporary hires. The impact was measured using call tracking and client booking data. Key results included:
- A 26% increase in booking inquiries compared to the same period the previous year.
- A 19% increase in confirmed job placements from existing clients.
- A 12% increase in new client acquisitions, attributed to word-of-mouth exposure from the schedule magnets.
- An estimated 32% increase in repeat bookings from clients who had the magnets visible in their office.
Clients frequently mentioned the schedule magnets during calls, reinforcing that the agency had effectively positioned itself as a go-to staffing partner. The constant visibility of the agency’s contact information played a critical role in ensuring that when a hiring need arose, the agency was the first to receive a call.
Conclusion By aligning their marketing strategy with a culturally relevant and widely followed event—football season—the temporary employment agency successfully increased its visibility and reinforced client relationships. The schedule magnets proved to be a low-cost, high-ROI promotional tool, leading to measurable business growth.
Moving forward, the agency plans to expand this initiative by incorporating additional sports schedules and expanding the reach of their geographical territories. This case study highlights the power of strategic, context-driven marketing in the staffing industry and serves as a model for similar businesses looking to enhance their client engagement efforts.
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