Case Study: Leveraging Schedule Magnets for Mortgage Brokers in Massachusetts and Rhode Island
Company Overview
Operating in the highly competitive mortgage brokerage industry across Massachusetts and Rhode Island, a group of independent mortgage brokers sought innovative ways to maintain brand visibility and stay top-of-mind with clients and referral partners. Given the dynamic nature of the real estate market, they needed a marketing strategy that would provide year-round exposure to their services.
Challenge
With numerous mortgage brokers competing for attention, the challenge was to create a cost-effective and impactful marketing tool that would continuously reinforce their brand presence. The objective was to keep their contact details readily accessible to potential clients, past customers, and referral sources, such as real estate agents and financial advisors.
Solution
Starting in 2012, the mortgage brokers implemented a long-term promotional strategy using sports schedule magnets featuring football, hockey, basketball, and baseball teams. By leveraging the popularity of these sports in New England, they designed the magnets to appeal to their target audience, which included:
- First-time home buyers
- Homeowners looking to refinance
- Real estate agents
- Financial planners and accountants
- Past clients and referral partners
Each magnet prominently displayed the broker’s name, contact information, and website. The distribution strategy included:
- Direct mail campaigns to past client lists
- Hand-delivery during meetings with real estate agents and financial advisors
- Community event giveaways, ensuring broad local reach
- In-person distribution at open houses and networking events
Results
After a decade of consistently utilizing schedule magnets, the mortgage brokers observed significant benefits:
- Enhanced Brand Recognition: Clients and referral partners frequently referenced the magnets when in need of mortgage services.
- Year-Round Engagement: By offering schedules for multiple sports, the brokers maintained continuous visibility in homes and offices throughout the year.
- Improved Referral Network: Real estate professionals and financial advisors appreciated the practical value of the magnets, strengthening their willingness to refer clients.
- Sustained Demand: Past clients actively requested updated magnets each year, reinforcing long-term brand loyalty.
- Increased Lead Generation: The steady presence of contact details on the magnets contributed to an uptick in inquiries and mortgage applications.
By integrating an effective blend of direct mail, community outreach, and strategic partnerships, these mortgage brokers successfully leveraged schedule magnets to maintain a competitive edge, ensuring their brand remained top-of-mind for clients and referral partners for over 10 years.
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