In 2022, a real estate agent named Susan DeAngelo sought innovative ways to enhance her brand presence and generate new leads in the competitive Atlanta, Georgia market. Recognizing the city’s passion for baseball, particularly for the Atlanta Braves, she decided to incorporate baseball schedule magnets into her marketing strategy.
The Strategy
Susan designed custom baseball schedule magnets featuring the Atlanta Braves’ 2022 season. Each magnet prominently displayed her photo, company logo, and contact information, ensuring that recipients associated her brand with the local team. Understanding the importance of community engagement, she aimed to provide a functional item that residents would frequently reference, keeping her services top-of-mind.
Distribution Methods
To maximize the reach of her baseball schedule magnets, Susan employed a multifaceted distribution approach:
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Direct Mail Campaign: She sent personalized letters accompanied by the magnets to her existing client database and potential leads in targeted neighborhoods.
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Local Businesses: Susan collaborated with the local places she visited, like coffee shops, sports bars, and community centers, leaving stacks of magnets for patrons to take. This not only increased her visibility but also fostered relationships with local business owners.
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Community Events: Attending local events, such as neighborhood fairs and Braves fan gatherings, allowed Susan to hand out magnets personally, creating face-to-face connections with potential clients.
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Open Houses: At her property showings, she provided attendees with the magnets as a takeaway, ensuring they had her contact information readily available.
Results
The baseball schedule magnet campaign yielded impressive outcomes:
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Increased Brand Recognition: Recipients frequently placed the magnets on their refrigerators, leading to daily exposure of Susan’s brand.
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Lead Generation: Within the first two months of the season, Susan received numerous inquiries from individuals who had received the magnets, resulting in five new client engagements.
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Enhanced Community Presence: Her collaboration with local businesses and participation in community events bolstered her reputation as a community-oriented professional.
Conclusion
Susan DeAngelo’s strategic use of Atlanta Braves baseball schedule magnets in 2022 exemplifies how aligning marketing efforts with local interests can effectively boost brand presence and generate new business leads. By providing a useful and relevant item, she ensured her brand remained visible and valued within her target community.